Allen Adamson
Allen Adamson
design toward work
The tone, the design, the headlines--they all work toward that same message.
brands broad city image longer niche people powerful trick york
Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.
almost production repair treat
This is the NHL's repair year. They have to treat it almost like a new production introduction.
bold year
That's a broad, bold claim. We'll know in a year if they delivered.
message style
I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.
approach aspects brands choice companies consumer dominance earn highlights impact importance managing position powerful proactive respect reveals survey technology within
Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.