Andre Heerden
Andre Heerden
interested media modern people
Modern people are interested in modern media, like DVDs.
change deals hollywood millions people playing reach rules
It's an uneven playing field. Hollywood has so many millions of dollars, and distribution deals all set up. We have to change the rules a little bit, especially if we are going to reach the people we want to reach.
asking digital great hollywood instead looked love people saw screening surround taking wiped
We thought that instead of taking this to Hollywood, how about taking Hollywood to the churches? When we looked at the technology, you can have a great screening with digital projectors and surround sound. You don't need a movie theater. So we started asking people and screening the movie for pastors, and after they saw it and wiped away a tear, they said they would love to show it to their congregations.