Andrew Giangola
Andrew Giangola
among base continue fan order race sponsors
There is acknowledgement among the drivers, the teams, the sponsors and the fan base that in order to continue to grow, there will be some realignment in the race schedule.
bring closer discussing fan fans fuel gordon jeff listen strategy technology using
We're using technology to bring the fan closer to the sport. We're working with Nextel so that fans can listen in on Jeff Gordon discussing fuel strategy over their Nextel phones.
brand breath good leader market whenever
Whenever you're in the same breath as the market leader and a brand as venerable as the NFL, that's a good thing.