Andrew Kaplan
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Andrew Kaplan
Andrew Gary Kaplan is an American author, best known for his spy thriller novels. He was born in Brooklyn, New York on May 18, 1941. He went to Stuyvesant High School and Brooklyn College and after serving in the U.S. Army, he went to Europe and Africa, where he worked as a free-lance journalist and war correspondent for the International Herald Tribune in Paris. He served in the Israeli Army during the Six Day War of 1967. As a student...
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Before it was mostly about our individuals and how well we knew our customers. There were some Internet searches on industries, but it wasn't one-stop shopping. It was every man for himself. And what we did have was mostly credit-related, as opposed to a variety of different areas in an industry that goes beyond financial issues.
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One manufacturer isn't the same as another. Someone who manufactures medical supplies may be different than a general manufacturer.
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A first impression is a lasting impression. When we're out talking to a prospect about their business, it helps us to know what exactly it is that they do and how that affects their industry.
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We want to be able to talk about their business, rather than say 'here's what we do' and try to fit out product into their needs.