Andrew Tyndall
![Andrew Tyndall](/assets/img/authors/unknown.jpg)
Andrew Tyndall
abc anchor bob fully main qualified shadow step
He is to ABC what Bob Schieffer is to CBS, someone who has been in the shadow of the main anchor for years, and fully qualified to step in.
broadcast celebrity economic era media model money spend time
There was a time with broadcast television's economic model when it made a lot of sense to spend a lot of money on celebrity journalists. But now, we're in an era of media fragmentation, which is only going to get more extreme.
cares future represent
This is someone who cares about what the future of his organization will look like and who will represent it. He can't go back on this plan.
replaced reporting
Interviewing has replaced reporting as the high-profile position.
alienate might record track viewers
She hasn't got any track record in the evening. She might alienate as many viewers as she attracts.
losing realized
They realized that they were losing credibility by being too tabloid.
alienate audience awful break increase might money spending viewers
She might alienate as many viewers as she attracts. It's an awful lot of money you're spending on her, so just to break even you've got to increase your audience by a significant amount.
anchor knows morning prepares television
She knows how to do live television. She would be the one doing the nine-hour stints in the anchor chair, and doing morning television prepares you for that.
coverage early heaviest last offered slow start
After a slow start in the first week, The Early Show has offered the heaviest coverage in the last two weeks.
cbs needed news talent turns
CBS News has already righted itself...It turns out they had all the talent they needed in house.
entertainment equivalent seen tabloid velocity
The only place I've seen an equivalent velocity would be on the tabloid entertainment shows.