Andy Thomas
Andy Thomas
Andrew "Andy" Sydney Withiel Thomas, AOis an Australian-born American aerospace engineer and a NASA astronaut. He became a U.S. citizen in December 1986, hoping to gain entry to NASA's astronaut program. He is married to fellow NASA astronaut Shannon Walker...
opportunity
We really feel there is an opportunity for us in the light-beer market.
beer brand carries confident consumers current domestic image light offering option premium product question relationship
We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.