Anil Malhotra
Anil Malhotra
actual bigger brands budgets marketing measurable seeing share terms
In terms of actual measurable revenues and downloads, the bigger brands with the bigger marketing budgets are seeing the lion's share of transactions.
billing content headache industry internet mobile model premium providers reliable services solution strong
Subscription services on Premium SMS are a big headache for the industry at large. We are strong advocates of the mobile internet billing model which is a much more reliable solution for content providers than Premium SMS.