April Horace
April Horace
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At this point, which function is cheaper is unclear. When GM offers XM, it's included in an audio package, with 6 speakers and a CD changer. In other cases, you might see it offered in cars for $300 or less.
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Their subscriber acquisition cost was great for the quarter, and raising guidance to 6.2 million was good news.
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The first quarter was like the perfect storm, where you had Howard Stern, high gasoline prices, and lousy (General Motors) sales.