Baruch Fischhoff
Baruch Fischhoff
Baruch Fischhoff is a distinguished academic and the Howard Heinz University Professor of both Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University and is one of the proponents of Risk perception studies with his numerous academic books and articles on risk analysis/communication and human behavior...
behave behavior certain depend encourage human ought people plans
You really can encourage people to behave in certain ways. But if we have plans that depend on human behavior, they ought to be realistic.