Ben Rushlo
Ben Rushlo
auto broadband buyers competitor complex component continue delivery easily frustrated leading luxury mastered number pages poor purchase quickly quite seemed sites strong surprising turn visual web
Luxury Auto sites seemed to have mastered the delivery of complex Web pages with a strong visual component to broadband users. However, it is quite surprising that a number of leading luxury automakers are having significant site downtime. Luxury auto buyers become easily frustrated with such poor site performance, and can quickly turn to a competitor site to continue their browsing and purchase consideration process.