Bernice Fitz-Gibbon
Bernice Fitz-Gibbon
Bernice Bowles "Fitz" Fitz-Gibbonwas an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York...
NationalityAmerican
ProfessionBusinesswoman
CountryUnited States of America
dream people want
Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
passion people want
To be a success in advertising you must want to fill other people with a passion for possession.
patience definitions civilized
deferring gratification is a good definition of being civilized.
beautiful attitude teenager
Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
smart advertising thrifty
It's smart to be thrifty.
business comfort should
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
creativity shoes vision
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
creativity numbers cooks
Creativity varies inversely with the number of cooks involved in the broth.
creativity
Creativity often consists of merely turning up what is already there.
sight people united-states
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.