Beth Zimmerman
Beth Zimmerman
accept appear bias business clients companies deliver elevate experience male meaningful regularly reluctant woman
As a business that's strategy-focused, I regularly experience bias on the part of male clients who appear reluctant to accept that a woman can deliver meaningful contributions. That makes it very challenging for women-owned companies like my own to elevate their visibility.
consumers developers essential introduce key larger maintain product products relevant
The key is for product manufacturers and developers is to maintain as much of the essential functionality that consumers find in the larger products and to introduce new and relevant functionality.
above business complex experience perceive shopping simplify women
Women want to simplify what they perceive to be an unnecessarily complex shopping process. Above all, they long for a stress-free experience and want to feel that their business is appreciated.