Bill Dreher
Bill Dreher
advertising aggressive good holiday job louder stealing
I think it all comes down to Wal-Mart's aggressive advertising campaign. They are being much louder with their campaign, and I think they've done a good job of stealing the 'early-bird' holiday shoppers.
division expected limited market percent share steal total
While Kohl's is expected to steal market share from Mervyn's, it should be limited to 1 to 2 percent of total division shares.
believe sales typical unusually update warm
We believe this update is a combination of management's typical conservatism and sales sluggishness from the unusually warm weather.