Bill Stapleton
Bill Stapleton
austin build cool fun leverage music sports strategy thinking vibe
I started thinking about what I could build in (Austin) that would make it special. We set out with a strategy to leverage the Austin vibe with music and sports and do things that were fun and cool for the city.
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It's about Lance and his story. It's not about how many people watch the bike race. His endorsement value gets a lift if he wins five in a row, but I don't think he's hurt if he doesn't win. It'd be really great if as many people watch the tour as watch the Super Bowl but that's not going to happen.
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The issue is that the codes were attached to anonymous samples. That's where the system broke down.
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That inevitably can be leaked. It's completely irresponsible, and someone's going to have to answer for it.
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I was never freaked out about what was going to happen to me. But I always believed in my heart (Armstrong) was born to race bicycles. It was an undeniable force within him, and that's what he was going to do.
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But Lance feels he was defamed by The Sunday Times.
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Film is one of the things that makes Austin cool. I think five years from now, it's something we'll really be involved in.
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They've put Lance in Pandora's Box. And he can't defend himself.