Bob Carter
Bob Carter
attention based believe business care conception customer design goal guest highest loyal means model providing purchase quality satisfied success treating ultimate
At Lexus, we believe that the ultimate success is a satisfied and loyal customer. Our business model is based on treating every customer like a guest in our own home, which means providing the highest quality of attention and care at every level: from design conception to dealership and from purchase to service. This, more than any number, is our goal at all times.
definition designed expand innovative level luxury relates
The Lexus LS 460 was designed to expand on the definition of the full-size luxury sedan as well as the level of innovative technology, especially as it relates to safety.
believe both design drivers element experience invites vehicle visual
We believe that the all-new ES 350 epitomizes Lexus' new design direction. Every element of this vehicle invites participation -- both visual and tactile. Its design is something drivers will need to experience and not just observe.
best customers imagined possible providing
We started out to be the best. We never imagined we would be the biggest. Lexus is about providing our customers the best possible experience. One that we know will keep getting better and better.