Bob Garfield
Bob Garfield
Bob Garfieldis an American journalist and commentator. He is the co-host of the On the Media show on National Public Radio. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. Garfield was a frequent contributor to All Things Considered and a longtime advertising analyst for ABC News. He has also been employed as an on-air analyst for CBS News, CNBC, PBS, and the Financial News Network...
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Marketers are desperate to find ways to reach people. Especially young men, who are far too busy playing 'Grand Theft Auto' to notice, say, a 30-second TV commercial.
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We have a point of view on most stories that we do, but we're not ideological, ... We're not a show where everything comes from a left-wing perspective.
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What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.
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Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
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Chain letters are the postal equivalent of intestinal flu: you get it and pass it along to your friends.