Bob Kerzner
Bob Kerzner
admit afford behavioral budget buying economics economy-and-economics feelings insurance life needed negative people positive premium straight stronger tells
Behavioral economics tells us that when people say they can't afford life insurance, even when they admit they don't have enough, there's more to it than a straight budget calculation. The negative feelings of 'losing' the premium for more insurance are often a lot stronger than the positive feelings of buying the needed protection.
noticed ownership situations team tough
I noticed the team was struggling. And in many situations when you have ownership that is absentee, it's tough for the team. It's tough to get direction.
excited gained losing risk sweating time torn win wishing
We see the contestants sweating out their decision, wishing they had more time to choose, torn about the risk of losing what they've gained yet excited that they could win more.
commitment verbal
We have a verbal commitment on the team.