Bob Lachky
Bob Lachky
beer buy efficient event media reach
There is no other media event in which we can reach so many beer drinkers at one time, which makes this a very efficient media buy for us.
people reminded risk
Why take the risk? All you need is one person to be offended. Some people don't want to be reminded of the incident.
expect face might paint people picture puts send signal slightly starts totally
It starts to send a different signal about the demographics of beer. It starts to paint a slightly different picture than what people might come to expect (from beer), and it totally puts a different face on beer.
excellent experience glory job liquid wine
Wine has done an excellent job of romancing their process, and I think we need to do more of that, ... It should be about the glory of the liquid and the experience and the refreshment and the long brewing tradition.