Brad Duea
Brad Duea
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The beauty of our collaboration with the members of Team Napster is the opportunities we create for the fans to show their passion for a particular action sport and interact with the athletes beyond the particular venue of the sport or competition. Marc Frank Montoya and Adam Jones laying down shout outs is just the latest example of how the athletes are integrated into the Napster service in a way that allows fans to interact with them and for athletes and fans alike to showcase their personal style and energy.
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The number one brand attribute at the time Napster was shut down was innovation. The second highest characteristic was actually 'free'.
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A lot of time people think of ownership as this ultimate thing with music. Has owning cassettes in the past really benefited people? In many cases they have had to repurchase music in a new format.