Brian Graden
Brian Graden
Brian Gradenis an American television executive...
audiences home school
our audiences are home in a way they're not during the school year.
blend build cast compelling connected drama entertainment method models sands shot south striving succeed teen truly winning
Laguna Beach's' winning blend of fly-on-the-wall teen drama and artfully shot entertainment has truly connected with our audience. '8th & Ocean' will build upon this distinctive method of storytelling with a compelling cast of models striving to succeed on the sands of South Beach.
dance dance-and-dancing grab learn looks move sure
It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react.
audience brand content hopes places powerful television
Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere.
exposed greater number people umbrella videos view
The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.
fit great humorous style wired
Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV,
content mtv services toward
We have enough services going toward 18-34. Hopefully, the originality of the content demonstrates some of its MTV DNA.
businesses content creative digital dynamic extending focused gear great ground groups media medium mtv obsessed people platforms primary produce serving shows starting systems television tv vice work works
You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsessed about serving new platforms as we have been in the traditional TV area.
artists commitment creating decade dynamic franchise history living movements passionate popular sounds tapping unique visual ways
This new franchise is a living dynamic visual history of some of the most important artists and movements in popular music, ... By tapping into the sounds of each decade and creating unique ways to tell these stories, we're confirming our commitment to being the destination for adults who are passionate about music.
conversation definitely figure piece trying
We're trying to figure out how to monetize these things. It's definitely a piece of the conversation.
audience comedic connect huge knew style
We knew that Nick's personality and comedic style would connect with our audience in a huge way,
amount competition dedicated energy money noticed tremendous tv unlike
We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches. As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts.
adult creative genius knew mentality resonate skateboard uncovered
When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience,