Brian Halla
![Brian Halla](/assets/img/authors/unknown.jpg)
Brian Halla
numbers
We feel comfortable that the numbers we've got out there are achievable.
analog business conditions continued earlier expected gain goal gross linear margin market originally percent reached share standard stronger time
Business conditions were stronger than we had originally anticipated. We reached our interim goal of 60 percent gross margin earlier than we expected and at the same time continued to gain market share in the analog standard linear market.
closely continue control costs investing key markets maximize potential
Going forward, we will continue to closely control costs while investing in key markets to maximize our potential for profitability.
economy economy-and-economics outlook overall remains
But the overall economy is still sluggish. As a result, our near-term outlook remains cautious.
books-and-reading business far maximize profit
It's one thing to put this business on the books. It's far more important to maximize the profit from it.
analog business core growth increased last led percent pleased quarter second strong
I'm pleased with another quarter of strong growth in which our core business revenues increased by 26 percent over last year's second quarter, led by 36 percent growth in analog sales.
analog drove execution focus gross led margins percent previous robust wireless
Led by robust analog and wireless sales, we had an outstanding quarter. Focus on execution drove our gross margins to 51 percent, up from 48 percent in the previous quarter.
ahead continuing direction goals gross margin
We are ahead of our gross margin goals and we are continuing in the same direction.
ahead announced plan profits return schedule
We are ahead of schedule on the return to profits plan we announced on May 5.
analog battery biggest clearly driving exactly half last life market plan three wireless
We're in the analog business, and analog is what's driving all the displays, and audio, and battery life in wireless. Wireless is clearly our biggest segment, and we plan on this market doing exactly what it's been doing for the last three and a half years.
awareness basic compete desire funding globally needed plays quality role security technology
What's needed is more funding for basic research, a desire to compete globally and an awareness of the role technology plays in our security and quality of life.