Brian Knutson
Brian Knutson
Brian Knutson is an Associate Professor of Psychology and Neuroscience at Stanford University and director of the Symbiotic Project on Affective Neuroscience. His research focuses on the neural basis of emotion, and has been covered in multiple news sources...
areas associated brain deep emotions fairly financial math people role
These areas of the brain are fairly deep and not associated with math and taxes. They're more associated with emotions or how people feel before they're about to do something. Anticipatory emotions may have some role in decision-making and even financial decision-making.
excited good happen region related seems thinking
Activation in this region seems to be related to thinking something good is going to happen and getting excited about it.
avoiding direction people push risk seems
That seems to push people in the direction of avoiding risk if activated too much.