We did research and found that our customers, with the cost of fuels and the cost of living being high, were concerned about putting roofs over their heads and food on their tables. They were either going longer between oil changes or not getting them done.
We pull something off that we have no right to pull off. We're a hand-to-mouth festival. We've made it to this point, and I think this is when we really get to show what we can do. This is when we can go to sponsors and say, if you're not a part of us, you're not going to have a whole lot of time to sign on.
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