Brit Beemer
Brit Beemer
card free item psychology takes
It's like free money. If an item is $50 and you have a card for $35, then you get something for only $15. Psychology takes over.
achieved retailers
Retailers have achieved their goal, discouraging a lot of returns.
aggressive america martha
I think they've got to be aggressive and to make Martha more accessible. America has got to know that she's not the same Martha she was before.
budget consumer mind
The consumer is in a budget mind-set; it's become ingrained.