Brooke Correia
Brooke Correia
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Exercise tends to go as popular culture goes. Dance as exercise has probably started popping up in more gyms across the country recently due to the popularity of dancing shows on TV.
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New memberships in the month of January are at their highest number. The whole industry gears up for it.
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It's definitely one of the biggest trends in the industry. What we are seeing is an adaptation of the suburban country club turning into an urban country club.
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Every good club is very aware of it, and we've certainly encouraged club consumers to be aware of it, too. Good clubs are going to have strong cleanliness policies.