Bruce Barton
Bruce Barton
Bruce Fairchild Bartonwas an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York...
NationalityAmerican
ProfessionAuthor
Date of Birth5 August 1886
CountryUnited States of America
hard-work home people
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model-whether that model be an icebox or a rug or a new home.
disease fool modern-life
My program is to leave the fools to nature. She has diseases with which to deal with them.
mind-your-own-business great-day would-be
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
jesus pride men
Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.
simple voice people
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
world advertising force
As a profession advertising is young; as a force it is as old as the world.
leadership goes-on today
An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.
life home men
Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.
brain legs want
If you want to know if your brain is flabby, feel your legs.
failure grace style
We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.
communication men mind
Every time you open your mouth you let men look into your mind.
mean order people
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
jesus men effort
Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.
book years people
Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.