Bruce Barton
Bruce Barton
Bruce Fairchild Bartonwas an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York...
NationalityAmerican
ProfessionAuthor
Date of Birth5 August 1886
CountryUnited States of America
jesus pride men
Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.
hard-work home people
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model-whether that model be an icebox or a rug or a new home.
money mean people
If advertising encourages people to live beyond their means, so does matrimony.
disease fool modern-life
My program is to leave the fools to nature. She has diseases with which to deal with them.
mind-your-own-business great-day would-be
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
simple voice people
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
world advertising force
As a profession advertising is young; as a force it is as old as the world.
leadership goes-on today
An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.
intelligent ifs greater
If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.
biblical rose divine
The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.
lonely loneliness being-alone
It would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.
life home men
Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.
successful sides advertising
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
brain legs want
If you want to know if your brain is flabby, feel your legs.