Bruce Elder
Bruce Elder
considered run tv
I'm not going to run any TV ads. I hadn't even considered it - because of the cost.
campaigns commercial grassroots local national sites video web
I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. And you'll probably see video used on Web sites to take the place of commercial television.
challenger field great level low opportunity people playing sites web
It is a great way of communicating at low cost. Web sites level the playing field for a challenger like myself - and they also the opportunity for people to be able to give feedback.
economic family growth hard home keeping number ownership property seen single stability starting terrific values
We've seen such terrific growth in property values that it's very hard for a person starting out to get a home - and I feel that home ownership is probably the single most important thing in keeping a family together. If you look at economic stability for a family, and being part of a community, home ownership is the number one thing that we should address.