Bruce Friedrich
Bruce Friedrich
Bruce Gregory Friedrichis executive director of The Good Food Instituteand founding partner of New Crop Capital, organizations focused on replacing animal products with plant and culture-based alternatives...
moving views world
The point at which society moves towards our views is a point where we are significantly closer to the vegan world that we are all working toward.
dog cat animal
Animals on factory farms and slaughter houses are mutilated, drugged and abused in ways that would be illegal if dogs or cats were treated similarly. The problem is that farm animals are exempted from the Animal Welfare Act. Therefore, companies often act with impunity.
drinking animal water
Feeding plants to animals then eating the animals is like filtering water through a sewer then drinking it.
dog cat interesting
Chickens are interesting individuals who have as much right not to be cooked and eaten as a dog or a cat or even a human being.
pain believe animal
If we really believe that animals have the same right to be free from pain and suffering at our hands, then, of course we’re going to be, as a movement, blowing things up and smashing windows … I think it’s a great way to bring about animal liberation … I think it would be great if all of the fast-food outlets, slaughterhouses, these laboratories, and the banks that fund them exploded tomorrow. I think it's perfectly appropriate for people to take bricks and toss them through the windows ... Hallelujah to the people who are willing to do it.
hurt animal blood
There is so much blood on this chicken-killer's hands, a little more on his business suit won't hurt.
moving animal rights
I'm convinced that welfare reforms deserve our support, both because they are better (or at least much less bad) for the animals involved (the Golden Rule), and because they push the envelope, moving us closer to the compassionate world that all animal rights activists are working toward...On the other hand, working toward welfare reforms has the immediate benefit of helping improve animals' lives today and acts as a crucial stepping stone toward animal liberation.
politics would-be tomorrow
It would be great if all the fast-food outlets, slaughterhouses, these laboratories and the banks who fund them exploded tomorrow.
children decision meat
Eating meat is not your personal decision, any more than, you know, whether somebody beats their child is their personal decision.
animal years impact
Remember that as a vegan, you save dozens of animals every year from the horrors of factory farms, which is great. And when you convince one person to also become vegan, in that moment you double your lifetime impact as a vegan! That's power - and we should use it as effectively as possible. Check out the 'Be a better advocate' videos and essays at www.FarmSanctuary.org.
compassion effort choices
Every time I sit down to eat, I cast my lot: for mercy, against misery; for the oppressed, against the oppressor; and for compassion, against cruelty. There is a lot of suffering in the world, but how much suffering can be addressed with literally no time or effort on our part? We can just stop supporting it, by making different choices.
ability changes chickens continue cruelty simply stop suffer
KFC has the ability to stop this cruelty today, simply by implementing the changes recommended by its own advisors, ... While KFC drags its feet, chickens continue to suffer unnecessarily.
moving heart mean
Based on my time living with rats and mice in Washington, D.C., I have always assumed that animals will escape such fires, since their senses of smell, wariness of such dangers, and ability to move through almost invisible holes is so impressive, but I think that we should not dismiss the possibility that they, also, will be harmed. These reflections do not, of course, rule out burning meat trucks. And they don't mean that when the next slaughterhouse or vivisection lab burns down, I will denounce those who carried out the burning, or that I will feel anything other than joy in my heart ...
animal years two
KFC has no excuse for refusing to adopt these basic, minimal animal-welfare standards ... After two years of fruitless negotiations with the company, we're trying a more personal approach.