Bruce Harrison
Bruce Harrison
embrace fan front general nascar people spell start tends toyota trouble
This is all about getting Toyota out there in front of the NASCAR fan, and that fan tends to be more of a blue-collar consumer. And if these people start to embrace Toyota, it's going to spell big trouble for General Motors and Ford.
concept engine
The concept is the same. It's to keep the engine in the 'sweet spot,' where it's most efficient. They're just doing it in different methods. They're utilizing different technologies to do that.