Carl Howe
Carl Howe
companies costs cuts direct drop fall fourth fuel high item marketing prices public quarter reign relations response rise spending sudden unexpected
Marketing spending in the fourth quarter of 2005 was a precipitous drop from the two-year high of Q3 2005. Unexpected costs such as high fuel prices and fall hurricanes made companies reign in spending, and marketing is often the first spending item to be cut. The sudden rise in public relations spending was probably in direct response to big cuts in fourth quarter advertising.
dvds eclipsed push
DVDs are going to push them out of the way. And even DVDs themselves, I think are on their way to being eclipsed by even fancier DVDs.
information level provides service
If you're going to put information like that on the Web, you'll want to see if the service provides encryption where only you have the key. If they don't provide that level of protection, don't use them.
create experience tied
The whole idea of the 'X Internet' is that it has to be much more experiential. Now we have to create more of an experience for the user, something that's much more interactive. And it has to be tied more to the real world.
lose
It's a high-stakes game, and you can lose those bets.
access attach available basically bring device house internet line phone room run takes
It's about not having to run wires into every room. It's about being able to bring in a little device that you attach to your phone line that basically takes your Internet access and makes it available to every room in your house without wires.
experience feels internet people
People have experience with the real world. For most people, the Internet feels insubstantial.