Carl Steidtmann
Carl Steidtmann
consumer eight election expected following growth holiday last reason season seven slow spending year
In seven of the last eight election cycles, real consumer spending growth has decelerated in the holiday season in the year following the election. This is the first reason why consumer spending is expected to slow this holiday season.
consumer deeply depressed spent
So what did this deeply depressed consumer do? She went out spent like there was no tomorrow.
changes consumer high level pain process slow starts takes threshold
The process is slow in happening. The level at which the consumer starts making changes is pretty inelastic, In other words, it takes a high threshold of pain before they start making changes.