Carlo Ratti
Carlo Ratti
Carlo F. Rattiis an Italian architect, engineer, inventor, educator and activist founder of Carlo Ratti Associati and professor at the Massachusetts Institute of Technology where he directs the MIT Senseable City Lab, a research group that explores how new technologies are changing the way we understand, design and ultimately live in cities. He is also a founding partner of the international design office Carlo Ratti Associati, which he established in 2004 in Torino, Italy. Ratti was named one of the...
NationalityItalian
ProfessionArchitect
CountryItaly
The plastic bottle we're throwing away every day still stays there. And if we show that to people, then we can also promote some behavioral change.
When you have all these traces of trash moving around, you can ask yourself how can we make the system more efficient. Then we can make better decisions. And perhaps we will not throw away the plastic bottles that go every day to the dump.
Today, for the first time - and the Obama campaign showed us this - we can go from the digital world, from the self-organizing power of networks, to the physical one.