Carolyn McCall
Carolyn McCall
Dame Carolyn Julia McCall DBE is a British businessperson, and the Chief Executive of easyJet...
ads agencies bought clients company looked media seen single talked value
We must have seen 600 clients and agencies before we launched the paper. We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.