Catherine Paschkewitz
Catherine Paschkewitz
based built content model predict
We built a model based on all the different things they're browsing to predict what should be the content of the message.
campaigns dirt emails increased reminder sales sent via
We did reminder emails for sales campaigns we had sent via email. They were dirt cheap, not a lot of work, and increased conversions by 50%.
costs dollars fantastic few mean online people sales shopping thousand time
There are some people more comfortable shopping through an online catalog. It only costs us a few thousand dollars each time and the sales we see mean a fantastic ROI.