CEO Fredericks
CEO Fredericks
add advertising display exceed fairly faster internet major percent piece rate search six total
Search is brewing at a much faster rate than display advertising. The display piece of Internet advertising is about six percent of the total share. If you add search it will exceed 10 percent, which is a fairly major milestone.
few past seen
This is a continuation of what we've seen for the past few years.
far growth internet leading media number year
The Internet has been the leading growth media or number two. This year it's number two but not very far off.
higher increase million network olympics seeing tv worth
We think that the Olympics is probably going to be worth about $450 million dollars. Most of that is going to go to network TV. That's why you're seeing network TV increase at a higher rate.