Charlene Li
![Charlene Li](/assets/img/authors/charlene-li.jpg)
Charlene Li
marketing ends listeners
We're all learning here; the best listeners will end up the smartest.
loyalty long marketing
Companies need connections to their markets to create long-term loyalty.
technology marketing conversation
Twitter is not a technology. It's a conversation and it's happening with or without you.
aim felt left people taking women yahoo
Yahoo is taking aim at women and other people who have felt left out of the discussion.
average easy fact matter user web
The fact of the matter is--the average user shouldn't have to get used to RSS. It should be something that's just as easy as browsing the Web or doing anything else on the Internet.
media organization creating
Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
running reality doors
Then they show up at the door and the reality is that they are 5-foot-8, 240 pounds and have not run a mile in years. A background check is not going to help you with that.
home men thinking
I think that women no longer have to set up a boundary between work life and home life. One of the hallmarks of my thinking is that I bring a lot of my personal life into my work. That's a huge advantage I have over men, who may feel they have to separate the two.
block media views
From the consumer point of view, there may be questions about whether you'll have to be an AOL subscriber to get Time magazine, ... That combination of media with the access is one through which you may be able to block access to your competitors' subscribers.
reality people pages
It's the same reason why someone has a Web page or why people feel comfortable going on reality TV.
people definitions want
People often say to me, "How come you don't want to be CEO of a company?" And I tell them, "I don't want to." I know I can do it, but I don't enjoy it. Why does that have to be the definition of success?
letting-go thinking yield
If you think you are in control, you're fooling yourself. As soon as you start listening, you realize you're not in control. And letting go will yield more and better results.
two portal nightmare
In theory, it makes a lot of sense to combine the two operations, especially on the back end. But merging the two actual portal consumer experiences into a unified site will be a nightmare.
google pounds gorillas
The 800 pound gorilla just entered the blogosphere, with Google launching its blog search.