Charlene Li
Charlene Li
media organization creating
Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
marketing ends listeners
We're all learning here; the best listeners will end up the smartest.
home men thinking
I think that women no longer have to set up a boundary between work life and home life. One of the hallmarks of my thinking is that I bring a lot of my personal life into my work. That's a huge advantage I have over men, who may feel they have to separate the two.
block media views
From the consumer point of view, there may be questions about whether you'll have to be an AOL subscriber to get Time magazine, ... That combination of media with the access is one through which you may be able to block access to your competitors' subscribers.
reality people pages
It's the same reason why someone has a Web page or why people feel comfortable going on reality TV.
two portal nightmare
In theory, it makes a lot of sense to combine the two operations, especially on the back end. But merging the two actual portal consumer experiences into a unified site will be a nightmare.
google pounds gorillas
The 800 pound gorilla just entered the blogosphere, with Google launching its blog search.
mean thinking people
I see women going anywhere they want to. And I do mean want to. Because a lot of people measure success merely by position, title and salary. I think women feel comfortable enough in their own skin to put that secondary to what they want. They don't have to define success by the measure of society.
loyalty long marketing
Companies need connections to their markets to create long-term loyalty.
technology marketing conversation
Twitter is not a technology. It's a conversation and it's happening with or without you.
search social time
Social search is not one of these things that will take off overnight. It will take a lot of time to build.
search time video
It's going to take a long time for video search to develop.
looks right-thing
Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing.