Charles Bona
Charles Bona
bring horses load neighbors parking telling
You would be telling my neighbors they would have to load their horses in trailers, bring them around on Georgetown Pike, and into your parking lot to unload their horses.
both chose couple create delay demand initial launch marketing maximum microsoft office order products rather resources separated split strategy surprising trying
We do not find it surprising that Microsoft chose to delay the Office launch in order to launch the two products together. We think this strategy is appropriate as a way to create the maximum initial demand for both products, rather than trying to split marketing resources between two big launches separated by only a couple of months.