Charles Buchwalter
Charles Buchwalter
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This continuing increase in broadband use is an essential step in a maturing Internet industry, ... Compared with their narrowband counterparts, broadband users spend more time and money online because their surfing experience is faster, more persistent, and ultimately, more satisfying. This is good news for consumers, publishers and advertisers alike.
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In era where the consumer is being characterized as not being loyal and always looking for the best deal they can find, airlines have done a great thing with loyalty programs, which gives suppliers an advantage.
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Although broadband penetration among Internet users has long been on the rise, it was always amid speculation that the high cost of broadband would limit its widespread adoption. However, over the last year, carriers have responded to the growing demand for lower- cost broadband, and all indications are that this trend will continue.
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The prevailing vibe out here is that everyone is having a pretty good year. It's hard to find negative things to say about the online advertising market in 2004.
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There is a gradual move away from concentration, but the numbers still are really small. The ebullience that many companies had 12 months ago has been disabused by now. Advertisers have found that branding plays a role and coming up with a business model in this new world is not a slam dunk.
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(W)hen there's more engaged users, more advertisers want to be in front of them,