Charles Peabody
![Charles Peabody](/assets/img/authors/unknown.jpg)
Charles Peabody
bull horizon incredible markets point reverse run seen
We're at an inflection point where the fixed-income markets aren't going to give you the tailwinds you've had in the past. The fixed-income markets have been on an incredible bull run but over a three- to five-year horizon what you've seen is going to reverse itself.
allowed brand business chase command decided extreme fairly last leverage morgan name paid premium remain revenue second stream strong top
J.P. Morgan had a fairly strong independent streak. In the last two-to-three years, they decided they were going to try to get their brand name out there to and leverage that into a business stream of revenue that would have allowed them to remain independent. It didn't work. Their second goal: If you can't do it internally, let's command an extreme premium for that brand name. And they did that. Chase paid top dollar.