Chris Beyer
Chris Beyer
acoustic electric taking turn
Previously it was acoustic guitars, now it's taking a turn into more electric guitars.
brand develop felt force major market needed obvious particular time
We have felt for a long time that we needed an outreach particular to Hispanics working in construction because they are such a major force in the industry. It was obvious that if we wanted to be a brand leader, we really needed to develop that market for the long term.