Chris Charron
Chris Charron
advertising attractive bring companies deep either expertise media online opportunity perfect portals sidelines sites stayed
Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.
category
There will probably be one or two category killers.
aol browser button content deal greatly improving instant market messenger microsoft services within
You will see more integration of AOL content and services within the browser toolbar. You may see, for instance, an Instant Messenger button within Navigator. But Microsoft will be doing the same thing, integrating its portal content into its browser. I don't see this deal greatly improving Navigator's market share.
categories certainly consider serious technology
They have done well in other categories and they have the technology expertise. I would certainly consider them a serious contender.
buyer goes mortgage options rates site
When a buyer goes to look at a mortgage, they want a site that will have as many rates and mortgage options as possible.