Christina Norman
Christina Norman
latinos timing
The timing is right for young Latinos to have their own channel.
adapt adapted became clear connection continue digital meet needed order people structure
In order to continue strengthening our connection to young people in today's digital age, it became clear that we needed to adapt our organizational structure in the same way we have always adapted our programming to meet our audiences' ever-changing tastes.
discuss entertain gives issues opportunity talk
We entertain them every day and never talk down to them. It also gives us the opportunity to discuss important issues with them.
animated business creative developing experience figure learn move mtv needed production side
We were developing it into a full-fledged show for MTV and needed to figure out how to make a half-hour animated cartoon. I was able to use my experience as a production manager, learn something new about animation, and move into the creative side of the business from that.