Christopher Sabec
Christopher Sabec
Christopher Sabec is an entertainment attorney, manager, and entrepreneur who has worked with Dave Matthews Band, Hanson, the Jerry Garcia Estate and Tea Leaf Green. Sabec is also the co-founder and CEO of Rightscorp, Inc., the copyright monetization company...
brand broaden fans happy market mother people position smaller trying turn
I'm not trying to turn the J. Garcia brand into something you find at Target, but I am trying to broaden it. There are J. Garcia carpets that my mother would be happy to have in her house, and she's not a Deadhead. If you were to position it only for people who were fans of Jerry's music, it would be a much smaller market than what we're going for.
anniversary became behind celebrate family formal impetus mandate mark type
The real impetus behind the show was that Jerry's family wanted to mark this 10th anniversary with some type of remembrance. Up to now, there hasn't been any formal kind of closure, and it became a kind of mandate for his family to celebrate Jerry's life.