Chuck Keller
Chuck Keller
extra game players variety
The 2 by 2 game will give players more variety and a little extra excitement.
additional commission compared retailers revenue state tax
The commission that we give the retailers is going to be nickel-dime, compared to the additional tax revenue that the state as a whole would receive.
attractive fit nicely product
It's a very attractive game, and it will fit very nicely in our product mix.
north novelty western
It's not a novelty for them as much as it is in western North Dakota.
ashamed dakota director highly intend lottery north promote sales tenure
I don't think we should be ashamed of the North Dakota Lottery. It is a very highly visible, very growth-oriented industry. As the director for the lottery, I don't think I would have a long-term tenure ... if I did not intend to promote sales of lottery tickets.
effective marketing tool
We feel that subscriptions will be a very effective marketing tool for the lottery.