Chuck Richard
Chuck Richard
advertising budget care changes companies growth increase less maintain media pressure public reach terms tremendous year
Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.
dolphin small swallowing
McClatchy is a dolphin swallowing a small whale.
bit company playing rules surprising
This is a surprising bit of playing by the rules for a company that routinely makes up the rules.