Chuck Viane
Chuck Viane
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Any time a new process comes into the market, there is always a pioneer. In this case, it's us, ... But this isn't about one picture, it's about the future. We are waiting to see how it all plays out. But at the same time, we are committed to the process and believe, as filmmakers (Robert) Zemeckis and (James) Cameron believe, this is where it is going.
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We're thrilled. It's not every day that you can make a movie for everyone and I think Gore and Jerry really did that. They did an absolutely terrific job of putting an original piece of film into the market this summer.
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We're thrilled. We are going to take a couple hundred additional runs this Friday, trying to find the appropriate areas to add (while) trying not to step on the substantial runs we have today.