Claude C. Hopkins
Claude C. Hopkins
Claude C. Hopkinswas one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
wish may
Picture what others wish to be, not what they may be now
taken writing weight
No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
taken writing men
A man coined to superlative must expect that his every statement will be taken with some caution
writing dollars scarcity
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
writing winning people
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
sacrifice want gains
Don't, to gain general and useless attention, sacrifice the attention that you want
path advertising blind
Never be led in new paths by the blind
war advertising minus
Advertising is much like war, minus the venom
long advertising method
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
often-is weight may
The weight of an argument may often be multiplied by making it specific
writing average may
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
writing men oil
The advertising man who spares the midnight oil will not get very far
writing atmosphere should
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
memories heart yellow
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.