Craig Cochran
Craig Cochran
customer sees unless
Unless a customer sees improvement, there is no improvement. It doesn't exist.
ceos importance job knows leadership please security sure
The leadership of an organization has no job more important than making sure everyone knows the importance of the customer. CEOs who want real job security should try to please customers, not shareholders.
ability channels communication explore facets focus group innovation leverage lies multiple possible power
The power of a focus group lies in its ability to leverage multiple channels of communication and thought. When you buckle down and really explore the many facets of a possible innovation to the organization, you are more able to make well thought-out decisions.